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Finger Lakes Format Shuffle

101.7 The Wall WLLW 99.3 Classic Hits K101.7Alan Bishop’s Upstate Media Group has made changes at three of the frequencies it recently acquired from RSK Communications.

The changes began on Thursday as Classic Rock “99.3 The Wall” WLLW Seneca Falls NY moved to 101.7 Geneva replacing Country “K101.7“. 99.3 has assumed them WFLK call letters and will flip to “Classic Hits 99.3” at 5:00pm on Friday. 1550 WCGR/104.5 W283BF Canandaigua, which had been simulcasting 101.7 WFLK will continue rebroadcasting 101.7 with the new WLLW programming.

Sister AC 98.5 WNYR-FM Waterloo meanwhile has rebranded as “Mix 98.5“.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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