State Broadcasting flipped Christian AC “101.3 Faith-FM” WQIL Chauncey/Dublin GA to Adult Hits “Smash Hits 101.3” today.
WQIL is utilizing New Generation Radio’s “Smash Hits” brand focusing on hits of the 1980s and 90s. The brand has been growing throughout the course of 2016 with recent additions in Havre de Grace and Salisbury MD.
In a post on their Facebook page, WQIL management blamed the format change on the lack of financial support from the local advertising community.
It’s with great sorrow that we make this announcement! Due to financial issues we must change the format. The sad part is that Faith has lots of listeners, however sadly, the advertising community has not supported the product and we’ve tried everything internally over the last 4 years to become financially viable to no effect. As a private company the decision has been made to change to the product. You will notice there are now Non-Christian songs rotating into the Faith-Fm playlist today, and tomorrow it will change fully. Please understand that this is a hard to make business decision that had to be made. Thanks for your support over the years.
New Generation Radio, a cutting-edge, brand and content developing company headquartered out of the Washington, DC/Baltimore, MD area has added yet another affiliate for its Hot Adult Hits format, Smash Hits.
This morning (Friday, Sept 9th), New Generation Radio’s Smash Hits entered central Georgia on 50,000 watt WQIL, formerly 101.3 Faith Fm.
New Generation Radio President and veteran radio programmer, Jason Kidd says, “We’re very excited to add yet another station in the southeast! Like many markets, there was a big hole here for a Gen-X leaning adult hits format. A station that caters to 25-54 adults by specializing in 80’s and 90’s hit music, as well as hits from today.”
Smash Hits, 101-3 transmits from Chauncey, GA and blankets central Georgia with 50,000 watts and will be voiced by Benztown’s # 1 rated voice, Pat Garrett. Smash Hits is an exciting music format that is customized for each market, targeting the Gen-X audience and concentrating on 80’s and 90’s hits. Not just rock or new wave, but ALL the hits!
Jason Kidd’s portfolio consists of 20+ years of programming experience in multiple formats. He spent 10 years programming for CBS Radio, most recently at WPGC in Washington, DC where in 2012, he posted the station’s highest ratings in PPM history (18-34, 18-49 and 25-54). Prior to WPGC, he programmed at WQSR Baltimore, WWMX Baltimore and KQBT Austin. Before joining CBS Radio, Jason spent five years with Clear Channel Entertainment programming WKST/Pittsburgh and WWHT Syracuse. He also held various programming and on air roles at Sirius/XM for six and a half years.
Listen to a demo of Smash Hits and get all the info to launch in your market today at www.getsmashhits.com