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WRNB Drops Old School 100.3 Branding

Old School 100.3 WRNB PhiladelphiaFollowing the frequency swap and format change involving Urban Hot AC “Boom 103.9” WPHI-FM and Gospel “Praise 107.9” WPPZ-FM, Radio-One has revamped its third FM in Philadelphia.

100.3 WRNB Media has dropped its “Old School 100.3” branding in favor of just “100.3 WRNB” as the station’s playlist had shifted back towards Urban AC. No changes to the station’s airstaff that includes Tom Joyner in mornings, Chubb Rock in middays, and Lady B in afternoons.

In the September 2016 Nielsen Audio ratings WRNB placed twelfth in the Philadelphia market with a a 3.6 share, but trailing iHeartMedia’s competing 105.3 WDAS-FM’s 6.4 share.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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