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WRNB Drops Old School 100.3 Branding

Lance Ventaby Lance Venta
October 6, 2016

Old School 100.3 WRNB PhiladelphiaFollowing the frequency swap and format change involving Urban Hot AC “Boom 103.9” WPHI-FM and Gospel “Praise 107.9” WPPZ-FM, Radio-One has revamped its third FM in Philadelphia.

100.3 WRNB Media has dropped its “Old School 100.3” branding in favor of just “100.3 WRNB” as the station’s playlist had shifted back towards Urban AC. No changes to the station’s airstaff that includes Tom Joyner in mornings, Chubb Rock in middays, and Lady B in afternoons.

In the September 2016 Nielsen Audio ratings WRNB placed twelfth in the Philadelphia market with a a 3.6 share, but trailing iHeartMedia’s competing 105.3 WDAS-FM’s 6.4 share.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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WRNB Drops Old School 100.3 Branding

Lance Ventaby Lance Venta
October 6, 2016

Old School 100.3 WRNB PhiladelphiaFollowing the frequency swap and format change involving Urban Hot AC “Boom 103.9” WPHI-FM and Gospel “Praise 107.9” WPPZ-FM, Radio-One has revamped its third FM in Philadelphia.

100.3 WRNB Media has dropped its “Old School 100.3” branding in favor of just “100.3 WRNB” as the station’s playlist had shifted back towards Urban AC. No changes to the station’s airstaff that includes Tom Joyner in mornings, Chubb Rock in middays, and Lady B in afternoons.

In the September 2016 Nielsen Audio ratings WRNB placed twelfth in the Philadelphia market with a a 3.6 share, but trailing iHeartMedia’s competing 105.3 WDAS-FM’s 6.4 share.

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  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
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  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Leave a ReplyCancel reply

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