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South Bend’s Stream Splits In Two

Legendary Rock 97.7 WYXX WSSM 102.3 The Stream WSMM South BendWhile Mid-West Family Broadcasting stunts on 99.9 WHFB-FM Benton Harbor MI/South Bend IN in preparation of its flip to CHR on Tuesday, crosstown Artistic Media Partners made a format change of its own in South Bend.

97.7 WSSM Goshen broke off its simulcast of Classic Hits “The Stream” 102.3 WSMM New Carlisle and flipped to Classic Rock “Rock 97.7“. New WYXX call letters are pending for the station.

The South Bend market has been without a dedicated Classic Rock station since 95.7 WAOR flipped to Sports in 2012. The Stream, Midwest Family Classic Hits “Z94.3” WZOC, and Federated Media Rock “103.9 The Bear” WRBR filled the niche by default. With Indiana stalwart The Bob & Tom Show being dropped by WHFB-FM as part of their flip from Country to CHR, will the show find its way to WYXX?

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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