Buck Owens Broadcasting is tripling up on Country in Bakersfield as the company flipped Variety Hits “97.3 Jack-FM” KRJK Lamont to New Country as “97.3 The Bull” at noon today.
The new format joins Country 550 KUZZ/107.9 KUZZ-FM and Classic Country “Real Country 107.1” KCWR in the Owens cluster. The flip gives the company a monopoly on Country in the market potentially preventing a competitor from coming in to replace the former “Kix 92.1” KVMX, which had flipped to Spanish Ranchera in July.
KRJK will add the syndicated Bobby Bones Show for mornings starting Monday, October 17. Bones had also been carried by KVMX prior to its format change. KUZZ weekender Toni Marie will host middays, while KUZZ PD Brent Michaels adds those duties for the Bull as well.
