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570 KVI Seattle To Go Oldies

570 KVI Seattle Bryan Suits Sean Hannity Fisher KOMO KTTH KIRO

Update 11/7: KVI made its flip to Oldies a little earlier than announced as it switched to its new format at 4pm local time. The first hour consisted of:

The Temptations – My Girl
The Buckinghams – Kind Of A Drag
Aretha Franklin – Respect
Don Henley – The Boys Of Summer
The Monkees – Daydream Believer
The Doobie Brothers – Long Train Runnin’
Blood, Sweat & Tears – You’ve Made Me So Very Happy
The Beach Boys – Good Vibrations
Chicago – 25 Or 6 To 4
Eddie Money – Take Me Home Tonight
Three Dog Night – One
Fontella Bass – Rescue Me
Heatwave – Always And Forever
Paul Revere & The Raiders – Kicks
The Box Tops – The Letter
The Supremes – Stop! In The Name Of Love
The Contours – Do You Love Me
The Steve Miller Band – Fly Like An Eagle

Original Report 11/1: While Clear Channel prepares to flip 104.9 KFNK, Fisher Communications will shift Talk 570 KVI Seattle to Full Service Oldies on Monday, November 8 with local personalities all day. Among the incoming hosts are Tommy Hutyler and Marina Rockinger in the mornings, Mark Christopher in afternoons, and Ric Hansen at night. All have long histories in the Seattle market.

Among the displaced talk shows are local morning host Bryan Suits and syndicated Laura Ingraham, Sean Hannity, Mark Levin, and George Noory.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

16 Comments


  1. Where can I find on my radio dial the
    freedom of talk radio? I have listened to
    your station only for several years. I do
    not listen to any music and will no longer
    have 570KVI on my radio dial.
    I will be looking for Sean Hannity and the
    others on a different station. I listen as
    I drive I do not do much on a computer at all. Sorry you have caved in to pressure.


    • I am very disappointed in the staff there
      The program management should be fired
      I have been a loyal KVI listener for years
      You gave in to the left and now just play
      The crap all the other stations are playing
      First Kirby Wilber now the station
      You should rethink this
      I promise you your format is going to fail
      I really wish I was there to assist the fool that made this choice
      Your management also lost Rush to KVI a few years ago
      Replace the program director no the format


  2. WOW>… did the libs buy Fisher Comm…. What a disservice to the local community!!!!!

    • Profile photo of Lance Venta


      This has nothing to do with politics. It was a business decision. KVI wasn’t making as much money with talk as they believed they can be making with Oldies.

      It’s a cheaper format to operate which means more revenue.


  3. Vickie…. tune to 770am… they didnt cave in! Rush and Michael Medvid were on this afternoon


  4. You have just committed suicide. Have you noticed that the people you abandoned are extremely popular throughout the nation? what kind of advertisers will you attract? Good-bye

    • Profile photo of Lance Venta


      Throughout the nation perhaps.

      In Seattle, not quite. These are the 12+ ratings shares for News and Talk stations in Seattle, which tells only part of the story.

      97.3 KIRO 4.0
      94.9 KUOW 3.7
      1000 KOMO 3.7
      770 KTTH 2.4
      570 KVI 1.6
      1090 KPTK 1.4

      By being on FM, KIRO and KUOW (and KOMO via 97.7) get younger listeners which in the case of KIRO and KOMO means being more desirable to advertisers. KTTH has the benefit of having Beck and Limbaugh plus having advertising sold in tandem with KIRO as both are owned by Bonneville.

      Other than Sean Hannity, who will probably end up on 770 eventually, most of the syndicated hosts on KVI were considered second or third tier.


  5. Why is everyone making such a big deal of this? I’m in my mid twenties and never listened to KVI(except for Coast to Coast on occasion) and I love oldies music.

    I think KVI is going to get a great audience for their station and in time this format will be just as popular as the old talk format.

    By the way, i’m just a fan of radio in general and I like this move, I don’t work for the station involved or anything like that.


  6. I know it’s all about the buck but this is a sad day indeed.I think you will find that you will loose even more market share over this.
    this has been in the works for a while now.I don’t know who is responsible for this decision but heads should role.our country is in deep trouble we need talk radio more now then ever before.
    i guess the libs finally got to you.i will not patronize the advertiser on your station and i’ll will let them know it.so good bye you spineless scum


  7. We listened to KVI several hours daily, yesterday while driving to Whidbey I thought my radio was screwed up, then I found out it is you that is screwed up. You’re gone from our dial and we have several friends who feel the same. Seattle is nothing but San Francisco North, I guess we should have expected such.


  8. Bye-Bye & good luck.


  9. For those who deplore the format change at KVI, realize this much: When a station can’t get the necessary ratings to keep it afloat, you can be rest assured that the station is going to change its format. With a 1.4 in the latest Arbitron, it’s not surprising that the station has gone in a different direction. I doubt it has anything to do with politics, though! Look at the ratings of the other talkers in Seattle. the only talk station which was faring worse than KVI is KPTK; a ‘progressive’ talker. Besides KTTH seems to be ‘holding its own’, at least for now. Maybe they or KIRO-FM will pick up one or two of the defunct hosts. Now the question remains is what made management at KVI think they could ‘make a go’ at oldies when music on AM seems to be a thing of the past?

  10. Profile photo of Lance Venta


    For those looking for another Talk outlet, 1590 KLFE will change to Conservative Talk on Monday, November 15 – http://radioinsight.com/2010/completing-the-seattle-trifecta-salem-to-add-conservative-talker/


  11. medved will have to do and having met him before i can tell you hes great… i used to be an intern for the sytman and boze show and he was friends with them came on every now and then…. sharp… good guy


  12. You think AM music is the RIGHT format??? Try this format out: Bankruptcy. Eight Ball says outlook good. I’m sure this is the way the last decision was made. Good luck with AM OLDIES where the ONLY people who were listening were people NOT WANTING TO LISTEN to OLDIES. THE ONLY REASON I EVEN SOUGHT OUT and AM channel when I moved here was for Talk Radio. If it’s about ratings, than you’re just putting a Bandaid on a gunshot wound. Good bye.


  13. Wow. I guess that I’ll have to move up my timetable for moving out of this State. KVI was one of two programmed stations on my radio. Very disappointed.

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