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KZMG Boise Becomes 93.1 The Ticket

93.1 The Ticket KTIK Hit Music Now KZMG Magic Boise

Citadel CHR “93.1 Hit Music Now” KZMG Boise has flipped to Sports simulcasting 1350 KTIK. The new “93.1 The Ticket” has assumed the KTIK-FM call letters. KTIK airs the bulk of the ESPN Radio lineup in addition to a local afternoon show, “Idaho Sports Talk” hosted by Jeff Caves and Mike Prater.

KZMG had been the heritage CHR in the market before being dethroned by Peak Broadcasting’s “103.3 Kiss-FM” KSAS and Impact Radio Group’s “Wild 101” KWYD. The former “Magic 93.1” relaunched as “Hit Music Now” in October 2009. In the Fall 2010 Arbitrons, KZMG registered a 1.9 share, while KTIK was at a 4.4.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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