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KXFX Santa Rosa Flips To CHR “Hot 101.7”

Hot 101.7 The Fox KXFX Santa Rosa Sonoma Maverick Nick Drew

Maverick Media’s Active Rock “101.7 The Fox” Santa Rosa, CA has flipped to CHR as “Hot 101.7“.

The move returns CHR to California’s Wine Country for the first time since 98.7 KSXY shifted to Rhythmic CHR in 2006. That station is now Adult CHR “Y100.9” following a frequency swap. KSXY used the Hot moniker from 2001 until its flip to Adult CHR in 2007.

In the Fall 2010 ratings, KXFX ranked 18th in the market with a 2.0 share.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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