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A New Kind Of Kool In Tri-Cities, WA

97.5 Kool KoolFM Cool KOLW Pasco Kennewick Walla Walla Tri-Cities Bob Tom

Townsquare Media Classic Hits “Cool 97.5” KOLW Pasco, WA has used the end of Christmas music to revamp its music and presentation.

Now billed as “97.5 Kool-FM“, the station has tweaked its music mix from a primarily 60s/70s mix into the 70s and 80s. With the music shift, Townsquare moves the syndicated Bob & Tom show from sister Active Rock “97 Rock” 97.1 KXRX Walla Walla.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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