Greater Media flipped Smooth Jazz 97.5 WJJZ Burlington, NJ/Philadelphia to AC as “Now 97.5” at 9am EDT today after a weekend of teasing “Something New. Something Now.”
The station is targetting crosstown AC WBEB “B101” with a “younger approach to soft rock” and commercial-free workdays. While not as younger-skewing as “Fresh” branded stations in New York and elsewhere, WJJZ is cut from the same mold, while having to protect sister Variety Hits 95.7 Ben-FM.
Discussions of the implications “Now 97.5” will have on the market are taking place right here.
The first hour of Now 97.5 consisted of:
Pink – Who Knew
Lee Ann Womack – I Hope You Dance
Mariah Carey – Always Be My Baby
Jimmy Buffett – Margaritaville
Daniel Powter – Bad Day
Tina Turner – What’s Love Got To Do With It
Bonnie Raitt – Something To Talk About
Lifehouse – You And Me
Fleetwood Mac – Don’t Stop
Jesse McCartney – Beautiful Soul
Genesis – Hold On My Heart
Leona Lewis – Bleeding Love
John Mayer – No Such Thing
Kelly Clarkson – Because Of You
Cyndi Lauper – Girls Just Want To Have Fun
