Robert Holladay’s Holladay Brodcasting is seeking a waiver from the FCC to add a seventh station to its Monroe LA cluster.
Holladay has agreed to acquire AC “97.3 Wink-FM” KJMG Bastrop LA from Todd Fowler’s Skyline Media for $50,000. The deal would add KJMG to its cluster that includes Hip Hop “100.1 The Beat” KRVV, Adult R&B “Mix 101.9” KMVX, Country “K104” 104.1 KJLO-FM, Classic Hits “LA 105” 105.3 KLIP, News/Talk 540 KMLB/K289CG, and Classic Country “99.7 The Legend” 1680 KRJO/K259CU.
The deal would give Holladay one third of the 21 radio stations assigned to the Monroe market. In its waiver request, Holladay notes, “Due to the financial and operational challenges of operating KJMG as a small stand-alone station in a small market, Skyline wants to sell the station. Holladay is the only prospective buyer for KJMG.” Holladay states that if it were to acquire KJMG, it would add four three minute long newscasts daily, two weather reports per hour using a local meteorologist currently employed by Holladay, broadcast all home and away games played by a local high school football team each season, run live and recorded public service announcements on a regular basis, and hire two new local employees to work at the station.
Fowler, who also currently owns two stations in Virginia, notes in a letter to the commission, “I have been actively trying to sell the station for the past two years without success. This is a stand-alone Class A FM station and is one of the lowest power FM stations in the Monroe, LA area. The station has no revenue base and no Nielsen ratings. The equipment is old and Skyline Media does not own the tower or any other real property associated with the station.”
KJMG debuted its AC format in January after launching the “Wink-FM” brand with Christmas music in November 2025. Fowler purchased the station in September 2021 from a keepership held by William Whitley for $20,000. The deal will return the station to Holladay who sold it to KP Music Group in 2011, but then filed a lawsuit that the buyer stopped making its monthly payments for the purchase in 2015 which placed the station into the keepership.
