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Cox Debuts Power 106.1 Jacksonville

Power 106.1 W291CI Jacksonville 93.3 The Beat WJBT The Dove Cox MediaUpdate 1/10: The “106.1 The Dove” micro-format ended at noon today as Cox Media debuted Urban “Power 106.1“. The station is launching commercial free with 10,000 songs in a row.

As explained below, the translator being fed by 96.9 WJGL-HD2 is being used to help Cox attempt to dislodge Clear Channel’s “93.3 The Beat” WJBT from the number one spot in the market.

Update 1/7: Is the Dove nothing more than a teaser micro-format? We’re told that the station is running the same songs on a loop. We were tipped off that Power1061.com, which was registered anonymously last August has since been joined by a blank Twitter account and a hidden Facebook page. Perhaps something to knock Clear Channel’s market leading Urban “93.3 The Beat” WJBT down a peg?

Original Report 12/31: Cox Media has used a translator to debut a new signal in Jacksonville.

106.1 W291CI has signed-on as Soft AC/Oldies “106.1 The Dove“, duplicating the format run by Cox on WDUV Tampa. The translator, owned by Victor M. Vickers is being fed by 96.9 WJGL-HD2 and operating with 225 watts at 300 meters from the downtown tower site of Cox’ 95.1 WAPE.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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