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Cumulus Continues Shake Up Of San Francisco Management

104.5 KFOG 97.7 KFFG Cumulus San Francisco Management 810 KGO Bill Pugh Steven SklenarOn the heels of the hiring of Bill Pugh as OM of AAA 104.5 KFOG/97.7 KFFG and Classic Rock “107.7 The Bone” KSAN and PD of KFOG, Cumulus Media has continued the restructuring of its San Francisco market management staff with two additional appointments today.

Steven Sklenar joins the company as Market Manager overseeing the aforementioned KFOG/KFFG, KSAN, as well as Conservative Talk 560 KSFO, News/Talk 810 KGO, and Sports duo 680 KNBR and 1050 KTCT. Additionally, Kevin Crespo joins Cumulus in the role of National/Regional Sales Manager for the cluster. Cumulus SVP Gary Pizzati had been serving as interim Market Manager.

The duo both join Cumulus from Lincoln Financial Media’s San Diego cluster where Sklenar served as Assistant VP/Director of Sales and Crespo was General Sales Manager. Pugh also most recently worked in San Diego, where he was Operations Manager until 2010.

The press release announcing the arrival of Sklenar and Crespo follows:
Cumulus Media, the largest pure-play radio broadcaster in the United States, announces key appointments for its San Francisco cluster of stations. Steve Sklenar will join Cumulus as Market Manager and Kevin Crespo will join as National/Regional Sales Manager.

Sklenar will oversee station operations for Cumulus stations in the San Francisco market: KFOG Radio, KFFG 97.7, 107.7 The Bone, KNBR The Sports Leader, KTCT The Ticket 1050, Hot Talk KSFO 560 and KGO Newstalk 810. A seasoned radio broadcasting professional, Sklenar most recently served as Assistant Vice President and Director of Sales at Lincoln Financial Radio in San Diego.

Crespo will help to develop national and regional advertising sales for the cluster. Crespo is a radio sales veteran who most recently served as National Sales Manager at Lincoln Financial Radio. Prior to that, Crepo served as General Sales Manager for Finest City Brodcasting in San Diego. Earlier in his career, Crespo held sales management positions in Washington, D.C. for Colfax and CBS.

“To be tapped as the leader of Cumulus San Francisco is both exciting and humbling. This is without question one of the most coveted positions in all of broadcasting, not just radio. The history and prestige of these stations in the San Francisco community comes with great responsibility. We will not take that lightly,” Sklenar said.

“The opportunity to return to San Francisco and represent Cumulus Media’s prestigious call letters and dynamic cluster is a dream come true,” said Crespo. “In addition, I will be able to continue to work with Steve Sklenar, one of the best leaders and most respected mangers in the radio industry.”

“Steve and Kevin are well-suited to take leadership and sales development roles at this legendary cluster of stations. They will round out a solid team that’s contributing significantly to our growth in San Francisco. After meeting with numerous qualified candidates, John Dickey and I are confident that these two gentlemen will have immediate positive impact on our business moving forward,” said Jon Pinch, Executive Vice President and co-COO of Cumulus.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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