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B98.7 Salt Lake City Shifts To Adult CHR

B98.7 KBEE Salt Lake City Todd Erin Collard Kidd KraddickCumulus has shifted “B98.7” KBEE Salt Lake City from AC to Adult CHR.

The station is now branding itself as “Utah’s Hit Music Station” and running commercial free through the holiday weekend. Out with the changes are husband and wife morning team Todd & Erin Collard who were dismissed by the company yesterday. Replacing them is the syndicated Kidd Kraddick.

KBEE registered a 3.0 share in the May PPMs. It continues to exist in a crowded Salt Lake City marketplace between existing Hot AC’s “Now 97.9” KBZN and “My 99.5” KJMY as well as an AC and two Mainstream CHRs.

In late June we reported on potential changes elsewhere in the Cumulus Salt Lake City cluster.

The first hour of the revamped B98.7 consisted of:
Katy Perry – Firework
Bruno Mars – When I Was Your Man
Kid Rock – All Summer Long
Taylor Swift – I Knew You Were Trouble
Maroon 5 – Love Somebody
The Calling – Wherever You Will Go
Gavin DeGraw – Not Over You
Fun. – Carry On
Kelly Clarkson – Miss Independent
Owl City/Carly Rae Jepsen – Good Time
Daughtry – Home
Jessie J – Domino
Adele – Rolling In The Deep
Phillip Phillips – Gone, Gone, Gone
Avril Lavigne – Complicated
Taio Cruz – Dynamite

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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