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Curtis Launches Bluegrass FM In Raleigh

Bluegrass 102.3 WFNL-FM Raleigh Curtis Media Triangle Marketing AssociatesCurtis Media has flipped 102.3 WFNL-FM (formerly WWPL) Smithfield/Raleigh, NC to “Bluegrass 102.3“.

The launch of the station coincides with the start of the International Bluegrass Music Association convention in Raleigh this coming Monday and the Wide Open Bluegrass festival next weekend. Curtis Media Group Executive Vice President, Trip Savery stated in the press release, “Our commitment to Bluegrass started when WPTF hired Flatt & Scruggs in 1952. We are very proud to bring a part of our heritage back to the airwaves.”

Earlier this month 102.3 WWPL moved its “Pulse” CHR format and call letters to sister 96.9 WBZJ Goldsboro.

INSTANT INSIGHT: Everything about this screams stunt or placeholder format. There is a pending sale of WFNL-FM to Triangle Marketing Associates awaiting FCC approval.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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