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Nash Icon Enters Worcester

98.9 WORC ORC-FM Greatest Hits Nash Icon Country WorcesterCumulus is flipping Classic Hits “98.9 ORC-FM” WORC-FM Webster/Worcester, MA to Country “98.9 Nash Icon” at 10am today.

The current airstaff will remain through the format change with Adam Webster in mornings, Dave O’Gara middays, and Mark Veau in afternoons. The change will also eliminate any overlap with Rock leaning Classic Hits sister “100 The Pike” WWFX Southbridge. There currently is no Country station exclusively serving the Worcester market, however Greater Media’s 102.5 WKLB-FM Boston is audible throughout the market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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