After simulcasting on both frequencies for the Labor Day weekend, Cumulus has completed the move of Alternative “Alt 94.9” to 101.9 KENZ Ogden and debuted Classic Hip-Hop “94.9 The Vibe” on KHTB Provo.
KHTB is running the Westwood One syndicated programming out of the gate including morning host Tony Zazza, middayer Miss Eklass and afternoon/evening host Zakk.
Cumulus Media announces that today it moved its Alternative station in Salt Lake City, formerly known as Alt 94.9/KHTB, to 101.9 on the FM dial and will rebrand the station as Alt 101.9. In its place, Cumulus today launched the all-new Classic Hip Hop station, 94.9 The Vibe on KHTB. The station turned on the Classic Hip Hop format today at 5:00 p.m. Mountain. Concurrently, the two stations launched new websites today at www.949thevibe.com and at www.alt1019.com.
94.9 The Vibe launched with wall-to-wall music and will play a unique mix of hit music from the biggest stars from the early days of Hip Hop. The new station has a totally unique take on Hip Hop, giving Salt Lake City Hip Hop fans big old school Hip Hop hits, mixed with some R&B “throwbacks” from the ‘80’s, ‘90’s and early 2000’s. Westwood One, the leading provider of 24-hour radio formats, syndicates the Classic Hip Hop programming for 94.9 The Vibe.
Rick Vaughn, Program Director for Cumulus Salt Lake City said: “94.9 The Vibe is the beat of the Salt Lake Valley. There is so much great Hip Hop and Rhythmic music that just wasn’t getting played here. The Vibe is mass appeal and FUN! Look out!”
Original Report 9/4: As we first reported in this morning’s Daily Domains, Cumulus Media is in the process of another format shuffle in Salt Lake City.
Alternative “Alt 94.9” KHTB Provo has begun simulcasting on 101.9 KENZ Ogden as Cumulus prepares to move the Alternative format back over to 101.9 likely utilizing Cumulus’ new “Underground” branding. That move eliminates Variety Hits “Trax 101.9” as Cumulus will next launch Classic Hip-Hop “94.9 The Vibe” on KHTB.
Cumulus’ Salt Lake City cluster has not been performing well at all recently. Four of their five FMs are at a 1.8 share or below including KHTB at a 1.6 and KENZ at a 1.4 in the August 2015 Nielsen Audio PPM ratings.