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Double The Kiss In Rio Grande Valley

Kiss 106.3 KHKZ 105.5 The X KQXX McAllen HarlingeniHeartMedia has flipped Classic Rock “105.5 The X” KQXX-FM Mission/McAllen TX to a simulcast of Hot AC “Kiss 106.3” KHKZ San Benito/Harlingen.

The flip gives the Kiss brand full coverage of the Rio Grande Valley market. KQXX-FM had dropped its Classic Rock format for all-Christmas in late November before debuting its new format on Christmas night.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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