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Spokane’s River Gets Hot

Hot 96.9 The River KEZE Spokane Morgan Murphy Media Kristen Kurtis KXLY

Update 5/4: KEZE made the flip to Rhythmic CHR “Hot 96.9” at 3:05pm today. The previous River format will remain online only.

Pendleton Broadcasting’s “104.5 Jamz” KGZG Newport, WA has gone on the offensive against its new competitor, launching Not969.com to attack 96.9’s new format. KEZE will have a stronger signal in Spokane than 104.5, however its main target is Mapleton Broadcasting CHR “105.7 Now” as it flanks sister Adult CHR 92.9 KZZU against the mainstream competitor.

The first hour of Hot 96.9 consisted of:
Wiz Khalifa – Roll Up
Rihanna – S&M
Black Eyed Peas – Just Can’t Get Enough
Flo-Rida – Low
Chris Brown – She Ain’t You
Far East Movement – Like A G6
Lupe Fiasco – The Show Goes On
Enrique Iglesias – I Like It
Big Sean – My Last
T.I. – Live Your Life
Chris Brown – Look At Me Now
Jennifer Lopez – On The Floor
B.o.B – Airplanes
Nelly – Just A Dream

Update 5/2: The station will be flipping to Rhythmic CHR “Hot 96.9” at any moment. Facebook and Twitter accounts are live promoting the station as “Spokane’s Hottest Music”.

Original Report 4/20: Morgan Murphy Media’s AAA “96.9 The River” KEZE Spokane, WA will be shifting to Rhythmic CHR in early May. KEZE Music Director Kristen Kurtis was let go in preparation for the format change. In addition to The River, Morgan Murphy owns “ESPN 700 The Ticket” KXLX, News/Talk 920 KXLY, Oldies “Mighty 1080” KVNI, Adult CHR 92.9 KZZU, Active Rock “Rock 94 1/2” KHTQ, “Big 99.9 Coyote Country” KXLY-FM, and “ABC 4” KXLY-TV in the Spokane market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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