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Oldies Return To St. Louis

Oldies 103.3 KLOU St. Louis Saint Rewind My Greg Hewitt Cindy Collins

Update 5/31: The rebranding of KLOU took place today as “Rewind 103.3” returned to the “Oldies 103.3” moniker. Along with the name change, the station has dropped most of its 80s music for an increased amount of 60s.

Original Report 5/6: Clear Channel Classic Hits 103.3 KLOU St. Louis has gone under a number of rebrandings over the past decade. From “Oldies 103.3” to “My 103.3″ to “103.3 KLOU” to its current incarnation of “Rewind 103.3“, the station has revamped on schedule every couple of years.

Now it looks as though the station will go back to its roots as “Oldies 103.3“. The company has registered Oldies1033FM.com, OldiesStLouis.com, OldiesSaintLouis.com, StLouisOldies.com, and SaintLouisOldies.com. This is consistent with Clear Channel’s trend of returning its Classic Hits stations to the “Oldies” branding as it has over the past year in San Francisco, Seattle, Norfolk, and Jacksonville.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

2 Comments


  1. The oldies never left St. Louis, they’ve been on AM 1430 the whole time KLOU was flirting with a younger audience.


  2. 98.3 WTRY in Albany is also following a similar direction to the stations mentioned in the article as well

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