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Insight Exclusive: 104.3 WSMJ Baltimore Flipping

Channel 104.3 WSMJ Baltimore WCHH Smooth Jazz

Update 5/23/08 12:05pm: After stunting with Christmas music for a few hours, WSMJ as we predicted last night, became Modern Rock “Channel 104.3” at noon today with a pending call letter change to WCHH. The station will simulcast Elliott in the Morning from sister DC101 in Washington. Listen to the launch at the Format Change Archive.

The Memorial Day Weekend is usually busy with format flips across the country and we’re expecting a few this year. The first domino to fall should be in Baltimore where we’ve long expected Smooth Jazz 104.3 WSMJ to find a new format. The logo above appeared on the Clear Channel servers this evening, while Channel1043.com was registered on May 16. In addition, WSMJ PD/middayer Lori Lewis was let go on Thursday.

Clear Channel mainly uses the “Channel” moniker on CHR and Modern Rock stations, niether format currently appears on a Baltimore based-signal, however are both run by sister stations in neighboring Washington, D.C.. The logo variation is the same as used by Clear Channel Modern Rockers in Philadelphia, Columbus, and Grand Rapids among others.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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