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Beating The Energy Away in Phoenix

Sierra H Broadcasting has announced that it will pull the plug on Dance “Energy 92.7/101.1” KNRJ Payson/Phoenix, AZ at 5pm on 10/31. Following a weekend of stunting, a new format will debut on Monday, November 3 at 9:27am.

We’ve discovered a domain registration that seems to point to a new format for the station. 927TheBeatAZ.com was registered anonymously last Friday. Now, we’ll go into speculation mode. “Krazy” Kid and Ruben, longtime Phoenix area personalities were let go earlier this month from CBS’ KZON “101.5 Jamz” in a budget cutting move. Sierra H quickly gave the pair a chance to do a “farewell” show on sister 104.3 KAJM. Bringing them to KNRJ would give the station a big publicity boom in the market. Whether this will happen we shall see in two weeks.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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