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River Runs Through Richmond, Will It Get Hot?

Update 4/29 2:15pm: After a jockless week promoting the launch of “103.7 The River” as Richmond’s new home for Alternative Rock, Cox has flipped “Y101” 100.9 WDYL to Rhythmic CHR “Hot 100.9” with new WHTI calls pending.

The station is launching jockless with the now-standard 10,000 songs commercial free gimmick. Hot 100.9 is positioned directly between Clear Channel’s pair of CHR “Q94” WRVQ and Urban “106.5 The Beat” WBTJ as well as Radio-One’s Urban “Power 92.1” WCDX.

Following the sign-off of Y101 with Green Day’s “Good Riddance (Time Of Your Life)”, Hot 100.9’s first hour consisted of:
Rihanna – Rude Boy
Young Money – Bedrock
Lady Gaga – Bad Romance
Trey Songz – Say Aah
T.I. – Whatever You Like
Jay-Z – Empire State Of Mind
Jason DeRulo – In My Head
Nelly – Ride Wit Me
Taio Cruz – Break Your Heart
Black Eyed Peas – Boom Boom Pow
Jamie Foxx – Winner
T-Pain – Can’t Believe It
B.o.B. – Nothing On You
Sean Paul – Get Busy
Ludacris – My Chick Bad

Update 4/23 12:00am: There are a few more indications that a second flip is on the way in Richmond. “Y101” WDYL, which recently moved to 100.9 with a stronger signal into the market, has begun airing sweepers directing listeners to 103.7. Our friends at VARTV.com report that the station has dropped syndicated morning host Bubba The Love Sponge as well as hyping “The River” on their site.

Original Post 4/22 3:50pm: Cox Radio has flipped Hot AC “Mix 103.7” WMXB Richmond, VA to Adult Alternative “103.7 The River” at 3:00pm. Making the move more interesting is the existence of sister Alternative “Y101” WDYL. We’re expecting a flip there as well as Hot1009.com was registered by WMXB PD Fisher a few weeks back.


The first hour consisted of:
Foo Fighters – Learn To Fly
Alanis Morissette – Ironic
The Clash – Rock The Casbah
Linkin Park – In The End
Sarah McLachlan – Building A Mystery
Lit – My Own Worst Enemy
Nirvana – About A Girl
The Fray – You Found Me
Dave Matthews Band – What Would You Say
The Ataris – The Boys Of Summer
New Radicals – You Get What You Give
U2 – Vertigo
Pearl Jam – Even Flow
Maroon 5 – She Will Be Loved

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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