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103.3 KLOU St. Louis Going In Rewind

Rewind 103.3 KLOU My St. Louis Greatest Hits Julie Buck

Update 4/29/10 1:30am: The rebranding of KLOU as “Rewind 103.3” has taken place. The station’s format remains Classic Hits.

Original Entry 4/28/10 10:30pm: Clear Channel appears to be on the verge of making another attempt at rebranding Classic Hits 103.3 KLOU St. Louis. In 2007, the station had been relaunched as “My 103.3”, but quickly segued back to its frequency and calls branding. A few weeks back, the domains Rewind103.com and Rewind1033.com were registered by Clear Channel and are now redirecting to KLOU’s site.

It should also be noted that Clear Channel has also registered Rewind105.com and Rewind1055.com, but those domains are not yet pointing to any station. Could a similar shift take place at “Magic 105.5” in Lexington, KY or “Kool 105.5” in West Palm Beach?

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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