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Foxy 95.5 St. Louis Shifts To Old School

Old School 95.5 WFUN-FM WFUN St. Louis Michael Baisden Majic 104.9 Magic 100.3 Radio-OneUpdate 11/7: After Clear Channel shifted its Urban properties earlier in the day to counter Radio-One’s plans, “Foxy 95.5” WFUN-FM made the shift from Urban AC to Urban Oldies “Old School 95.5” this evening.

After signing off Foxy with Boys II Men’s “It So Hard To Say Goodbye To Yesterday”, Old School launched at 7:00pm with the following hour of music:

Lakeside – Fantastic Voyage
McFadden & Whitehead – Ain’t No Stoppin’ Us Now
O’Jays – For The Love Of Money
One Way – Cutie Pie
Teddy Pendergrass – Love T.K.O
Heatwave – The Groove Line
Luther Vandross – Don’t You Know That
O’Jays – For The Love Of Money (For The Second Time In The Hour)
Earth Wind & Fire – Shining Star
Anita Baker – Same Ole Love
Parliament – Flash Light
Whitney Houston – You Give Good Love
The Time – 777-9311
Heavy D – Gyrlz They Love Me

Original Report 10/19: A change is headed to Radio-One Urban AC “Foxy 95.5” WFUN-FM St. Louis.

A number of domains have been registered for use at the station, but only one of the possible brands seems like a likely format for the station. The domains are: AllNewsSTL.com, AllSports955.com, AllSportsSTL.com, HipHop955.com, HipHopSTL.com, NewMagic955.com, NewMagicSTL.com, NewsWatch955.com, NewsWatchSTL.com, OldSchool955.com, OldSchool955.net, OldSchoolSTL.com, and OldSchoolSTL.net.

The “Magic” branded moniker seems unlikely due to Clear Channel’s use of “Majic 104.9” KMJM, WFUN’s current head-to-head Urban AC competitor. We’re not sold on All News due to St. Louis’ market size or Sports due the amount of competitors already in the format. The “Hip-Hop” brand would portend to further changes at sister “Hot 104.1” WHHL. That leaves the Urban Oldies “Old School” format that Radio-One has launched in Dallas and Charlotte.

WFUN-FM is also in process of upgrading its signal in the market. It currently has a CP to move its tower from the northern suburb of Florissant to St. Louis proper. The station will operate with 10.5kW at 155 meters from the tower of WHHL.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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