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Edge Launches In Twin Falls

103.1 The Edge KZNO Twin Falls 970 The Zone 97.5 ESPN Zone Lee FamilyUpdate 8/4: 103.1 KZNO made the flip to Active Rock “103.1 The Edge” KEDJ at midnight.

Jason Ramsey, aka ‘Doctor Nick Redbone’ will host mornings from 6-10am and 12-1pm. Broc and Gina Jameson will host afternoons and evenings. The Sports format continues on 970 KFTA and will be added on 97.5 K248BZ by September 1.

Update 7/28: Lee Family Broadcast has confirmed Sports “103.1 The Zone” will move to 970 KFTA on Monday, August 4. The move will replace Spanish Variety Hits “Juan“. The Zone will return to FM later in August on 97.5 K248BZ Kimberly, ID. The translator will cover Twin Falls with 92 watts at 58.8 meters (Coverage Map).

The move of The Zone will make room for the launch of “103.1 The Edge” KEDJ as reported below.

Over the past year, The Zone has experienced tremendous growth, and now The Zone is expanding! On Monday, Aug. 4, The Zone will have a new home on 970 AM. Later in August, we will also be heard on 97.5 FM. This move allows us to reach a wider audience, PLUS improve our online stream, and add a smartphone App.

All our sports programing will remain the same, except for a few additions in local content (stay tuned, more big announcements to come!!!)

In conjunction, Lee Family Broadcasting will launch an awesome new rock station on 103.1, led by the infamous Dr. Nick Redbone.
This is exciting news for all radio listeners in southern Idaho!

Original Report 7/23: Lee Family Broadcasting is prepping a pair of format changes in Twin Falls, ID.

Sports “103.1 The Zone” KZNO Jerome will slide to AM to make way for “103.1 The Edge” as Lee has registered 1031TheEdge.com and .net and applied for the KEDJ call letters for the station.

A Rock or Alternative format with the Edge branding would position the station against Locally Owned Radio’s “I-Rock 102.1” KIRQ and/or Rich Broadcasting AAA 94.5 KSKI.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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