Flinn has flipped Alternative “96X” WIVG Tunica, MS/Memphis to Classic Hip-Hop “Boomin 96“. The flip took place at 11pm on Sunday following an hour long loop of Run DMC’s “Christmas In Hollis”.
The new format gives Flinn a gold-based flanker for Rhythmic “Hot 107.1” KXHT Marion, AR. The former Alternative format goes out following a 0.7 share in the November Nielsen Audio PPM Ratings despite its rimshot signal.
96.3 W242CF is currently off-the-air, while another of Flinn’s rimshots, 96.5 WWWN Holly Springs, MS has flipped from Variety Hits “The Phantom” to a simulcast of EMF’s Christian AC “K-Love” 94.9 WKVF Bartlett, TN with new WKIF call letters.
Update 12/5: Another piece of the puzzle has fallen into place as Flinn’s Standards “Sunny 1210” WMPS is promoting that its FM simulcast will move from 96.3 W242CF Memphis to 103.1 on Saturday.
All three of the domains we reported on below are now all redirecting to Boomin96.com.
Original Report 12/4: Over the past few weeks Flinn Broadcasting Sports 560 WHBQ/87.7 WPGF-LP Memphis had begun emphasizing its recently launched translator 103.1 W276BH as its primary frequency.
Yesterday the station announced it was canceling its plans to drop the 87.7 signal from the Sports programming and will instead not go forward with the use of 103.1 as its primary signal due to weaker than expected coverage of the market.
103.1 W276BH was acquired by Flinn from Radio Power Inc. in May for $150,000. The translator operates with 250 watts at 230 meters from the WTWV-TV tower about 14 miles east of Memphis. The WPGF-LP television signal operates from the same tower with 3kW.
How will this change affect the remainder of Flinn’s Memphis cluster? Prior to the change in plans, Flinn had registered Boom96.com, Boomin96.com, and B96Memphis.com. The latter two domains are on Flinn’s servers in development mode.
Flinn has two potential signals that could be in play for what would seem to be a Classic Hip-Hop format based on the name proximity to Radio-One’s Boom brand. 96.1 WIVG Tunica MS, which rimshots the Memphis market from the south currently operates as Alternative “96X“. 96.3 W242CF Memphis operates from the same location as 103.1 and 87.7 rebroadcasting Standards “Sunny 1210” WMPS Bartlett.