As we first reported in our December 20 Daily Domains, JVC Broadcasting has dropped Active Rock “93.5 The Bar” WBGF Belle Glade/West Palm Beach FL as the station flipped to “True Oldies 93.5” at the stroke of midnight on New Years Day.
Utilizing the syndicated network created by Scott Shannon and currently distributed by United Stations Radio Networks. The West Palm Beach market had been without an Oldies or Classic Hits station, with JVC Soft AC “95.9 The Palm” 960 WSVU filling the void by default.
The Bubba The Love Sponge fronted Active Rock format did not register in the three most recent Nielsen Audio ratings monthlies. The WBGF signal rimshots the West Palm Beach market from near the southern edge of Lake Okeechobee with a Construction Permit to move a little closer to the market.
JVC Broadcasting, one of the leading independent and locally owned radio broadcasters in the country announces the launch of The Palm Beaches brand new radio station, True Oldies 93.5. The new True Oldies 93.5 signed on Monday January 2nd and is playing the best hits of the 50’s, 60’s and 70’s with a huge block of music commercial free thanks to a sponsorship from Slomins home Security company.
“True Oldies is the perfect fit for the West Palm Beach market, lots of jingles, lots of voices and all the hits all the time. This music is just missing from the radio here in South Florida and with our sister stations 95.9 The Palm and 900 AM The Talk of the Palm Beaches, we are just super serving this market”, said Matt Goldapper Vice President and General Manager of JVC Broadcasting of South Florida. “The best part of this radio mix is the partnership with radio legend Scott Shannon who is the genius behind this entertaining and upbeat radio format”, added Goldapper.
“I am thrilled to be partners with the people at JVC broadcasting in the Palm Beach market. We are extremely confident that the True Oldies format is a perfect fit for the Palm Beaches”, said Scott Shannon.
JVC VP and COO Vic Canales adds, “This is great music that just makes you feel good. Radio listeners say they want MORE variety and a different sounding station.” Canales continues, “We will tap into the deep musical heritage here by highlighting those big artists and hits that just don’t get played anymore, this is fun radio driven by the all-time Director of Radio Fun, Scott Shannon”.
