Amaturo Sonoma Media flipped Hot AC “Mix 104.9” KMHX Rohnert Park/Santa Rosa CA to 80s based Classic Hits “K-Hits 104.9” at 5pm today.
The station will run jockless for now under Program Director Danny Wright. Positioned as “Sonoma County’s Greatest Hits”, the station will be centered on 1980s hits while stretching into the late 70s and early 90s.
The new format will compete with Redwood Empire Stereocasters’ 60s/70s based “102.7 The Wolf” KVWF. In the Spring 2017 Eastlan ratings, KMHX registered a 1.2 share of the Santa Rosa market, while KVWF held a 3.7.
Amaturo Sonoma Media Group introduced a Classic Hits format on former Hot AC KMHX on Thursday at 5PM. The station is branded as K-Hits 104.9, Sonoma County’s Greatest Hits. In announcing the move, ASMG VP/Programming Jim Murphy commented “K-Hits 104.9 will feature the greatest hits from the late 70s into the early 90s, and should be well received by listeners whose musical tastes were shaped during the 1980s. PD Danny Wright has done a masterful job crafting the sound. We’re very pleased to bring this exciting new station to Sonoma County listeners.” K-Hits 104.9 will be jockless for the present time. Announcement of new call letters is pending.
