After a day of stunting with Rock music, Entercom officially debuted Hot Talk/Rock “97.3 The Machine” KEGY San Diego at 2pm today.

The station will feature local Sports host Dan Sileo, who exited mornings at Broadcast Company of The Americas Sports “Mighty 1090” XEPRS Tijuana/San Diego, from 10am to 2pm. The 99.9 KISW Seattle based “Men’s Room” which was listed yesterday as airing in both mornings and afternoons is now only listed to run live in afternoons. As announced a few weeks ago, KEGY will serve as flagship of MLB’s San Diego Padres including one hour long pre and postgame shows.

The station will also add former “Live 105” KITS San Francisco morning show “Kevin Klein Live” for mornings starting March 29. Nights and weekends will feature a mix of “Classic Rock That Rocks” and comedy bits.

Entercom, the #1 creator of live, original, local audio content in the United States, today announced the launch of 97.3 The Machine, Talk that Rocks, in San Diego. The new station will engage and entertain San Diego’s audience with a unique mix of compelling personalities, comedy, sports and curated classic rock music. Listeners will also be able to tune in to broadcasts of the San Diego Padres’ spring training and regular season games.

“97.3 The Machine will offer San Diego listeners a one of a kind station that combines all of the elements they have been craving: captivating talent, comedy, rock and sports,” said Bob Bolinger, Senior Vice President and Market Manager, Entercom San Diego. “We’re excited to fill this void in San Diego and will continue to add even more compelling content to the station’s lineup to serve both listeners and local partners.”

The new 97.3 The Machine will feature the popular sports-themed program, “The Dan Sileo Show,” on weekdays from 10:00 a.m. to 2:00 p.m. Following that, the station will air the top syndicated program on Seattle’s KISW, “The Men’s Room,” from 2:00 p.m. to 6:00 p.m. In the evenings, 97.3 The Machine will air all 162 regular season games of the San Diego Padres in addition to 12 of their spring training games. This year’s San Diego Padres broadcast will feature radio play-by-play announcers Ted Leitner and Jesse Agler, expanded pre and post-game shows and complimentary programming throughout the week. Evenings and weekends when not broadcasting Padres baseball, 97.3 The Machine will provide music fans in San Diego with a true classic rock curated playlist ‘That Rocks,’ framed by entertaining comedy. On March 29th, 97.3 The Machine will debut it’s morning show “Kevin Klein Live” from 6:00 a.m. to 10:00 a.m.

Listeners in the San Diego area can tune in to 97.3 The Machine, stream at 973themachine.com and connect with the station online via social media at 973themachine on Twitter, Facebook and Instagram. The Machine will also offer complimentary programming on 97.3 HD2 The Rock Machine and HD3 The Comedy Machine.

Original Report 3/1: The long expected flip of Entercom CHR “Energy 97.3” KEGY San Diego is underway.

Unlike most expectations, the move will not be to Sports but to Hot Talk tinged with Rock and Comedy bits. As we broke in our exclusive Domain Insight on February 16, the station will be branded as “97.3 The Machine” positioned as “Talk That Rocks” and serve as the flagship station for MLB’s San Diego Padres.

The new lineup will feature the 99.9 KISW Seattle based “Men’s Room” in both morning and afternoon drive. The show is hosted by Miles Montgomery, Steve ‘The Thrill’ Hill, Mike Hawk, and Ted Smith and airs live from 2-6pm pacific. Dan Sileo, who exited mornings at Broadcast Company of The Americas Sports “Mighty 1090” XEPRS Tijuana/San Diego, will host from 10am-2pm. Mornings and Nights are listed as featuring “Music & Comedy”.

Ahead of the flip, KEGY began stunting at 2pm today with Rock songs and no imaging. Among the songs heard were Pink Floyd’s “Welcome To The Machine”, AC/DC “Hell’s Bells”, Monster Magnet “Negasonic Teenage Warhead”, and Metallica “King Nothing”.