As we first indicated in our 2/4 Domain Insight, iHeartMedia has performed a double flip in Spokane WA.
Country “Kix 96.1” KIIX-FM Opportunity has moved to 1280 KZFS/99.3 K257FX Spokane as “Kix 99.3“. That replaces Christian AC “Up! 99.3” on those frequencies.
96.1 KIIX-FM is currently stunting with snippets of Alternative songs promoting the launch of “Alt 96.1” on Monday, March 5 and sweepers from Bobby Bones redirecting listeners of the Country format to the 99.3 signal. KIIX-FM has applied for new KFOO-FM call letters and will feature The Woody Show in mornings.
KIIX-FM registered a 1.5 share in the Fall 2017 Nielsen Audio ratings as the third Country signal in the market trailing QueenB Radio’s “Big 99.9 Coyote Country” KXLY-FM’s 5.0 share and Mapleton Communication’s “93.7 The Mountain” KDRK’s 3.4 share. The new Alternative format will position the station between Blue Sky Broadcasting AAA 95.3 KPND Deer Park and QueenB’s “Rock 94 1/2” KHTQ Hayden ID.
