The long expected flip of Rhythmic CHR “Hot 103.5” KHHM Sacramento took place overnight as the station and 98.9 KCVR-FM Columbia/Modesto debuted their new identity as Bilingual CHR “Fuego 103.5“.
Positioning as “Hot Hits”, the station is taking a very current based presentation with a mix of Spanish and English songs. In our brief sampling all of the imaging was in English. The move makes KHHM at least a partial competitor to Entercom CHR “106.5 The End” KUDL.
The first hour of Fuego 103.5 consisted of:
Ozuna – Baila Baila Baila
Ozuna – Unica
Khalid – Talk
Luis Enrique – Yo No Se Manana
Lil Nas X – Old Town Road
Pedro Capo/Alicia Keys – Calma
DJ Luian/Mambo Kingz ft. Anuel AA & Becky G – Bubalu
Anuel AA & Karol G – Secreto
Mauluma – Mala Mia
Sam Smith & Normani – Dancing With A Stranger
Wisin & Yandel – Algo Me Gusta De Ti
Rosalia & J Balvin – Con Altura
Ozuna – Baila Baila Baila
Calvin Harris & Dua Lipa – One Kiss
Rauw Alejandro ft. Nicky Jam – Que Le De
Post Malone – Wow
Lunay ft. Chris Jeday – Soltera
Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, announced a radio format change in Sacramento and Modesto, CA with the launch of “Fuego Hot Hits” on KHHM 103.5 FM and KCVR 98.9 FM effective immediately.
Fuego Hot Hits presents a music mix ignited by today’s top trending global Latin Urban music movement mixed with Contemporary Hits. The new radio station features chart topping artists including Ariana Grande, Ed Sheeran, Khalid, Post Malone, and Cardi B combined with Billboard and streaming giants J Balvin, Daddy Yankee, Nicky Jam, Bad Bunny, Karol G and Maluma.
“As the Sacramento and Modesto markets continue to grow, we need to respond to the audiences in the marketplace,” said Angelica Balderas, Senior Vice President of Integrated Marketing Solutions, Entravision. “Fuego Hot Hits will cater to a broad audience with today’s top songs fused with a Latin vibe. This new mainstream format is a unique and representative platform for all advertisers.”
