KNTY Sacramento Drops Country For La Tricolor Simulcast

La Tricolor 99.9 101.9 The Wolf KNTY SacramentoEntravision has begun the format realignment of its Sacramento cluster as Country “101.9 The Wolf” KNTY Shingle Springs has flipped to a simulcast of Regional Mexican “La Tricolor” 99.9 KRCX-FM Marysville.

The move gives the La Tricolor format full market coverage and makes Bonneville’s 105.1 KNCI the only full-powered Country outlet in the market. KNTY had a 2.0 share in the May 2019 Nielsen Audio ratings trailing KNCI’s 4.8, while iHeartMedia’s “107.1 The Bull” K296GB had a 0.6 share. KRCX-FM had a 1.5 share despite a signal that covered just a small portion of the market.

In addition to the exits reported below, Program Director Tosh Jackson and Music/Promotions Director Alex Guerra will exit the cluster at the end of the month.

While expectations remain towards a flip at Rhythmic CHR “Hot 103.5” KHHM Sacramento as well, that station remains in its current format for now albeit running jockless now.

Original Report 7/2: As word continues to spread about the upcoming changes to Country “101.9 The Wolf” KNTY Shingle Springs/“98.9 The Wolf” KCVR-FM Columbia/Modesto and Rhythmic CHR “Hot 103.5” KHHM Sacramento, a few of their staffers have taken to social media to bid farewell to their listeners.

KHHM morning host Jason ‘Sugabear’ Harris and KNTY midday host ‘Kimmy K’ Knox and APD/evening host Tracy Leighann Brimmer took to Instagram to announce that their stations will cease to exist this week and to thank their listeners.

Harris joined KHHM for mornings in 2014 after hosting nights at 102.5 KSFM and in the Phoenix market at KKFR and KZON. Knox joined KNTY in 2014 after a 16 year run at WDZQ Decatur IL.

View this post on Instagram

***NEW BEGINNINGS*** • • • Today marks the end of an era. Hot 103.5 is headed in another direction as a station, resulting in my departure. No tears, no regrets, but gratefulness, for being able to entertain you through the speakers for the last 5 years. To the listeners that have supported and sustained me over the years…THANK YOU! Your loyalty has meant everything and I am forever indebted. To my radio family, THE MARATHON CONTINUES ? Thank you Sacramento for welcoming me into the community with open arms. Love & respect to you all! You will still be able to see me at various events throughout the city. Farewell for now. God makes no mistakes! See you on the other side???? #SBInTheMorning ?

A post shared by SUGABEAR (@sugabearonair) on

View this post on Instagram

I was going to wait to post this but the word is out. The Wolf we all love, will be coming to an end. We recently found out, way beyond our control, that Entravision has decided to fold The Wolf. You will no longer hear me on-air and sometime at the end of the week you won’t hear our favorite country artists on 101.9 or 98.9 in Northern California. This has become my family and I am beyond blessed to have worked for 2 amazing men who have opened so many doors and given me opportunities that are virtually unheard of for someone in my position. The Wolf, as well as our sister station, HOT 103.5, will always have a place in my heart. We worked our asses off because we all have a passion for what we do. We rode it out until we were told no more. The Wolf may be gone, but we’ll forever be the WolfPack. I’m not sure what’s next just yet but I will forever have love for country music and will continue to share the new music I love. So keep an eye out for that! To all of our listeners that have become friends, thank you! Thank you for always supporting us and taking the time to listen to this girl talk about great music and all my farm shenanigans. That will continue on here for now as that is who I am. I love you guys and I’ll still see you all the events around town! ???? #radio #WolfPack #HotSquad

A post shared by Tracy Leighann (@tracyleighann) on

You might also like

Leave A Reply

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. AcceptRead More