After six and half years as “97.3 Nash-FM“, Cumulus Media’s 97.3 WFYR Elmwood/Peoria IL has returned to its previous “97.3 River Country” identity.
WFYR previously utilized the “River Country” moniker from the early 2000s until becoming one of the company’s first stations to take the “Nash” identity in September 2013.
The station will continue to carry the syndicated Ty Bentli Show in mornings, while the rest of the day will feature a number of brief airshifts including Wes from 9-10am, Cathy Taylor from 10-11am and 1-2pm, Doc Watson from 12-1pm, Biscuit from 2-3pm and 4-6pm and Brian J from 3-4pm.
CUMULUS MEDIA announces that Peoria, IL, Country radio station WFYR-FM rebrands today as 97.3 River Country, a heritage Country brand serving Peoria and Central Illinois. The station segues from its previous brand of 97.3 NASH FM, and will refocus its programming to play today’s best new country, as well as all-time country favorites. The station also launched its new website today at: http://www.973RiverCountry.com.
97.3 River Country’s new weekday programming lineup will feature:
The Ty Bentli Show: 5am-9am CST
Wes: 9am-10am CST
Cathy Taylor: 10am-11am & 1pm-2pm CST
Doc Watson: Noon-1pm CST
Biscuit: 2pm-3pm & 4pm-6pm CST
Brian: 3pm-4pm CSTIn addition, each weekday 97.3 River Country is giving four lucky listeners the chance to win $1,000 with a ‘text to win code’ announced on 97.3 River Country at 8am, 11am, 2pm and 4pm every weekday.
Joe Cook, Vice President/Market Manager, Cumulus Peoria, said: “We are thrilled to be able to bring a nostalgic brand back to Central Illinois. From top to bottom, a significant amount of time and effort has gone into this decision and we are extremely excited by what 97.3 River Country will bring to the market.”
Brian Scott, Assistant Operations Manager, Cumulus Peoria, said: “Any time you get the chance to bring a little bit of history back to Central Illinois, that’s a great thing all around. We believe our listeners will be as excited as we are to welcome back 97.3 River Country.”
