Another Cumulus Country station has dropped the “Nash-FM” branding as the former “102.7 Nash-FM” WXBM Pensacola FL is now just utilizing its frequency and call letters.
The move restores WXBM to branding similar to what it used prior to February 2014. The station is now positioning as “Your Country Station” to match its old “Your Country” branding.
The move follows the addition of Adam ‘Kash’ Kashner as PD/midday host and promotion of promotion of afternoon host Matt Fisher to APD in December. Those two remain in those slots, while the remainder of the station’s lineup continues to feature Cumulus’ syndicated Ty Bentli Show, Nights with Elaina, and Blair Garner Show in overnights.
