Aztec Capital Partners Spanish Tropical “Z99.9” 1340 WHAT/99.9 W260CZ Philadelphia has relaunched as “La Kalle 99.9“.
The relaunch comes as the station has begun being operated by Victor ‘VJ Mar’ Martinez’s VP Broadcasting. Martinez, who previously served as Operations Manager of WHAT from 2013-2016, owns Spanish Tropical “La Mega” 1600 WHOL/106.9 W295CR Allentown, 1400 WEST Easton/99.5 W258BM Bethlehem, and 92.9 W225CF Reading/WLEV-HD2 Allentown.
With the relaunch, WHAT is promoting that it will be playing more Salsa and Reggaeton with core artists including Romeo Santos, Karol G, Victor Manuelle, Farruko, Bad Bunny, J Balvin, Nicky Jam, and Marc Anthony.
