Entravision has completed two additional format shifts in the Rio Grande Valley.

Following the move of Regional Mexican “La Tricolor 99.5” KKPS Brownsville TX to Bilingual Rhythmic “Fuego 99.5“ on March 30, Entravision has flipped CHR “107.9 Mix-FM” KVLY Edinburg to AC “107.9 RGV-FM“, while Active Rock “Q94.5” KFRQ Harlingen moves to Classic Rock.

At KVLY, the station is now positioning as “More Hits, More Variety” with a mix of music stretching from the 80s through now. Previous afternoon host Roxy moves to mornings as the station drops The Kidd Kraddick Morning Show.

KFRQ has repositioned as “All Rock, All The Time” and has swapped morning and afternoon hosts. ‘Rock-n-Roll James’ Echavarria moves from middays to mornings, as Charlie Corona slides from mornings to afternoons.

Entravision Communications Corporation, (NYSE: EVC), a diversified global media and advertising technology company serving consumers, today announced two format changes to its radio stations in Rio Grande Valley. Effective Monday, April 13th, Entravision will launch Q94.5 FM All Rock All the Time and 107.9 RGV-FM More Hits More Variety, along with new imaging. The English language stations will target listeners in the greater Harlingen, Brownsville and McAllen area.

Classic rock format, Q94.5 FM All Rock All the Time, will target males 25-54 and 35-64, and will feature James Echavarria, also known as Rock-n-Roll James, every day from 6AM-12PM CT. Rock-n-Roll James is one of the most recognizable radio and TV personalities in all of Southern Texas while also lead singer in the band, Whisky D. The afternoon drive will be led by the San Benito born, Charlie Corona, from 3PM-7PM CT.

Targeting women 25-54, 107.9 RGV-FM More Hits More Variety, will feature Roxy in the Morning every weekday from 6AM-12PM CT. Roxy’s voice, energy and style will bring the hits to the Rio Grande Valley with news, traffic and weather every hour. At 12PM CT, Commercial Free Recess Hour will take over with non-stop hits from the 80’s and 90’s.

“We are seeing that the communities in the greater Rio Grande Valley are diversifying their taste in music genres. To better suit what our audiences are most interested in listening to, we have enhanced our two radio formats to better connect with our listeners, and in turn, our advertisers with their customers. We continue to be dedicated to providing top-quality, entertaining programming that resonates with our local communities,” said Nestor Rocha, Vice President of Audio, Entravision.

Original Report 4/8:After flipping Regional Mexican “La Tricolor 99.5” KKPS Brownsville TX to Bilingual Rhythmic “Fuego 99.5“ last week, Entravision is preparing another change in the Rio Grande Valley.

CHR “107.9 Mix-FM” KVLY Edinburg is running promos teasing a change on Monday, April 13.

KVLY had a 4.5 share in the Fall 2019 Nielsen Audio ratings, well behind iHeartMedia’s market leading Rhythmic CHR “Wild 104” KBFM’s 11.8.