After launching the Bilingual Rhythmic “Fuego” brand in Sacramento and Modesto last July, Entravision brought the format to the Rio Grande Valley on Monday.
Regional Mexican “La Tricolor 99.5” KKPS Brownsville dropped its format to become “Fuego 99.5“. Like its “Fuego” predecessors, the station is featuring a mix of English and Spanish hits and a bilingual presentation
DJ Marky Mark moves from sister CHR “107.9 Mix-FM” KVLY where he served as a mixer and evening host to anchor afternoons at KKPS.