iHeartMedia has moved Hip-Hop “96.7 The Beat” WRDG Union City GA to the 105.3 WBZY Bowdon signal that most recently had been home to Spanish CHR “La Z” until its move to 105.7 WRDA last month.
The move upgrades the Hip Hop format from the Class A 96.7 signal to the C1 105.3 facility. Both stations rimshot Atlanta from the southwest, but WBZY reaching much more of the population.
“105.3 The Beat” will continue to feature the syndicated Breakfast Club in mornings, KQBT Houston’s Ashlee Young in middays, the locally based DJ Scream’s Hoodrich Radio in afternoons, and WGCI Chicago based Zach Boog in nights.
iHeartMedia Atlanta announced today that 96.7 The Beat, The ATL’s Home of The Breakfast Club, is moving to 105.3 FM, effective immediately. The move will allow a larger audience to enjoy the nationally acclaimed “The Breakfast Club” morning show featuring DJ Envy, Angela Yee and Charlamagne Tha God and Hip Hop and R&B’s biggest hits.
The new 105.3 The Beat, The ATL’s Home of The Breakfast Club, Hip Hop N’ R&B, will run commercial free each day after 10 a.m. ET, broadcasting the most popular Hip Hop and R&B in Atlanta uninterrupted, including songs from artists including Da Baby, Drake, Lil Baby, Future and Migos. In addition to “The Breakfast Club” in the mornings, the station will also feature Ashley Young during midday, DJ Scream’s Hoodrich Radio in the afternoon and Zach Boog at night.
“We’re excited for the opportunity to rebuild The Beat from the ground up, and continue to represent the Urban music culture with a sound unique to Atlanta,” said Dan Hunt, Program Director for 105.3 The Beat. “Atlanta’s music lovers will get to listen to the most prolific voices in Hip Hop radio today, including The Breakfast Club and DJ Scream.”
Full Programming Lineup:
The Breakfast Club 5:30 a.m. – 10 a.m.
Ashley Young 10 a.m. – 3 p.m.
DJ Scream’s Hoodrich Radio 3 p.m. – 7 p.m.
Zach Boog 7 p.m. – 12 a.m.
