iHeartMedia flipped Hot AC “93.9 MIA” WMIA-FM Miami Beach FL to 1990s Hits “Totally 93.9” at noon today.
The station will feature two 90 minute blocks commercial-free at 8am and 5pm under iHeartMedia Miami SVP/Programming Rob Miller. Core artists include Backstreet Boys, Britney Spears, Jennifer Lopez, NSYNC, Mariah Carey, Ricky Martin, and Destiny’s Child.
WMIA-FM registered a 2.8 share in the June 2020 Nielsen Audio ratings up from a 1.9 in May.
The first hour of “Totally 93.9” featured:
- Will Smith – Miami
- Britney Spears – Hit Me Baby One More Time
- Ricky Martin – Livin’ La Vida Loca
- Backstreet Boys – Everybody (Backstreet’s Back)
- Destiny’s Child – Jumpin’ Jumpin’
- Ace of Base – All That She Wants
- Notorious B.I.G. – Hypnotize
- Jennifer Lopez – Waiting For Tonight
- N’Sync – Bye Bye Bye
- Alains Morrissette – Ironic
- TLC – No Scrubs
- Michael Jackson – Black or White
- Enrique Igelesias – Bailamos
- Corona – Rhythm of the Night
- Madonna – Vogue
- Spice Girls – Wannabe
- Shaggy ft Rayvon – Angel
iHeartMedia Miami announced today the debut of the new Totally 93.9, All 90s, All the Time. Totally 93.9 will be the ultimate destination for South Floridians to experience the greatest hits of the 90s and is also available everywhere listeners are, on the devices they use most, via the iHeartRadio app.
To commemorate that legendary decade, Totally 93.9 will play the biggest hits from the top decade-defining artists including the Backstreet Boys, Britney Spears, Jennifer Lopez, NSYNC, Mariah Carey, Ricky Martin, Destiny’s Child and more. In addition, listeners can also expect two 90-minute commercial-free music sweeps to start and end each workday-weekdays at 8 a.m. and 5 p.m. The 90s decade helped define the key tastes and traits of Gen X and the early millennial generation and was a significant time for new technology, the worldwide web, fashion, movies, TV and music.
“We are excited to bring our vibrant new 90s format to 93.9 listeners and advertisers,” said Brian Olson, President for iHeartMedia Miami. “We are certain that Totally 93.9 will quickly become a favorite destination for 90s music fans.”
“Totally 93.9 is South Florida’s first all 90s station,” said Rob Miller, Senior Vice President of Programming for iHeartMedia Miami. “In these anything but normal times, we believe our audience is craving a familiar and nostalgic listening experience that brings back fun memories of their high school and college years, and we think Totally 93.9 is ‘da’ bomb.’”
iHeartMedia is the leading media outlet in the Miami market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with more than 2 billion app downloads and more than 135 million registered users.
