iHeartMedia has appointed Zac Davis as Vice President of Programming for their Greensboro NC cluster.
Davis rejoins iHeart from Richmond where he most recently served as SVP/Programming for Entercom and programmed CHR “Q94” WRVQ and AC “Mix 98.1” WTVR-FM. He started at the Richmond cluster in 2016 when it was still owned by iHeart before being swapped to Entercom in 2017. Davis has previous experience in Greensboro where he programmed Rhythmic CHR “94.5 The Beat” WGBT from 2004-2006. Davis has also programmed WBVD Melbourne FL, KOSO Modesto CA, WABB Mobile, WDCG/WKSL Raleigh, WKSS Hartford, WKCI New Haven and served as Operations Manager for Max Media Denver and iHeartMedia Myrtle Beach.
Davis succeeds JT Bosch as VP/Programmming. Bosch, who joined the cluster in October 2019 continues to host afternoons at Country “Q104.1” WTQR.
iHeartMedia’s Greensboro cluster includes Conservative Talk 94.5 WPTI, AC 99.5 WMAG, CHR “100.3 Kiss-FM” WMKS, Country “Q104.1” WTQR, and Rock “105.7 Man Up” WVBZ
iHeartMedia announced today that Zac Davis has been named Vice President of Programming for Greensboro, effective immediately. iHeartMedia Greensboro has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing five stations comprised of music, talk and news formats.
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Vice President of Programming, Davis will be responsible for overseeing the market’s programming content, branding and talent development. He will report to Kellie Holeman, President of iHeartMedia Greensboro.
“I am thrilled to welcome Zac to my team in Greensboro, and I look forward to collaborating with him to continue developing these great brands,” said Holeman. “Zac brings a wealth of knowledge and creativity across all formats, and I look forward to a long, prosperous partnership.”
Davis joins iHeartMedia Greensboro from Entercom in Richmond, Virginia, where he most recently served as the Senior Vice President of Programming. He previously served as the Program Director at iHeartMedia Hartford-New Haven for Connecticut’s two highest-rated Top 40 stations. Davis has also previously held positions at iHeartMedia Myrtle Beach; Raleigh; Denver; and Stockton, California. He began his broadcasting career in Salt Lake City and then went on to Melbourne, Florida and Greensboro. Davis is a graduate of Florida State University.
“I’ve really enjoyed my four years in Richmond, but I’ve always considered North Carolina my home, so I’m thrilled to head back to Greensboro – I never did change my 336 number,” said Davis. “After getting to know Kellie Holeman, Maynard and Brian Hall, I knew this was a special team, and I’m excited to join the region. Looking forward to leading the iHeartMedia Greensboro programming team and overseeing these amazing radio stations.”
