LM Communications has flipped AC “Kiss 96.9” WGKS Paris/Lexington KY to Classic Hits.
Retaining the “Kiss-FM” moniker, the station is now positioning as “Lexington’s Greatest Hits”. The move includes absorbing the format from Clarity Communications’ “Rewind 105.5” WWRW Mount Sterling, which has begun running sweepers redirecting listeners to WGKS.
Clarity, which operates Classic Country “Hank 96.1” WLXO Stamping Ground/Lexington while LM Communications handles ad sales via a Joint Sales Agreement, closed on its $340,000 purchase of WWRW from iHeartMedia’s Aloha Stations Trust at the end of August. iHeartMedia has continued operating its own version of the brand as “Rewind Lexington” online.
In the Spring 2020 Nielsen Audio ratings, WGKS dropped to a 1.7 share of the Lexington audience down from 3.1 in Fall 2019. WWRW had a 2.3 share while still under iHeartMedia control.
