Gateway Creative Broadcasting officially launched Christian Rhythmic “Boost 95.5” KXBS Bethalto IL/St. Louis at 9:55 this morning.

The station will continue simulcasting on 94.1 KPVR Bowling Green, 97.7 KHZR Potosi and 101.9 K270BW Bellefontaine MO but the 95.5 signal gives the brand full market coverage of the St. Louis market.

Monday January 4, 2021, St. Louis got a new home for Pop, Hip Hop, and Hope.
BOOST RADIO expanded to KXBS 95.5, branding as “BOOST 95 FIVE.” The change took place
at 9:55 AM, synced up and simulcasted on Facebook & Instagram live. (@myboostnation
on both platforms). The video and & audio from those first moments is at https://fb.watch/2P6vzAJ4at/.

Prior to the flip, BOOST was heard in about half of the St. Louis metro on a translator and two rimshots. Owner Gateway Creative Broadcasting is in the process of closing on the purchase of 95.5 from Urban One

Original Report 12/31: As Gateway Creative Broadcasting prepares to move Christian Rhythmic “Boost Radio” programming to newly acquired 95.5 KXBS Bethalto IL/St. Louis from the trimulcast of 94.1 KPVR Bowling Green, 97.7 KHZR Potosi and 101.9 K270BW Bellefontaine MO on Monday, January 4, the station is currently in stunt mode.

KXBS is currently operating as “95.5 Jams” as a Rhythmic Hot AC with a mix of Pop, Dance, Freestyle and R&B with a focus on the 90s and 2000s. The purpose of the micro-format is to bridge the frequency’s former Adult R&B “95.5 The Lou” WFUN-FM format to the upcoming Christian Rhythmic programming. The stunt includes occasional sweepers counting down the days until the new launch.