SummitMedia relaunched two of its stations in Richmond VA at 3pm today.
After four and half months of stunting as “Santa 100.9“, 100.9 WJSR Lakeside has flipped to Classic Hits as “Awesome 100.9” Positioned as “Totally 80s & More”, the move brings the station back to a similar playlist that it featured until September 2020 as Variety Hits “100.9 Jack-FM” and as Classic Hits “Star 100.9” from 2016 to 2018.
The moves did not end there as Hot AC “103.7 Play” WURV relaunched as “103.7 Your Variety“. That station is positioning as “The Best of 2K & Today” and “More Variety While You Work”.
With the changes Jack Lauterback exits after ten years in mornings alongside OM/PD Melissa Chase. He joined the station when it was Adult Alternative “103.7 The River” and remained through the 2013 shift to Hot AC under the now-former “Play” brand.
WURV ranked tenth in the Richmond market in the January 2021 Nielsen Audio ratings with a 3.2 share. WJSR’s Christmas Music was a near non-factor with a 0.6 share.
