With the departure today of the syndicated “Bob & Sheri” from Radio One Hot AC “107.9 The Link” WLNK Charlotte after nearly 30 years at the station, the station will rebrand as “Mix 107.9” at 3pm today.
Afternoon hosts Matt Harris and Ramona Halloway, who have been at the station since 2003, will move to mornings starting Monday, May 3. Drew Parham, who previously worked in the market at CHR “Kiss 95.1” WNKS and Country 103.7 WSOC, will host middays. Former “Star 94” WSTR Atlanta midday host Madison James will join WLNK as afternoon host. Current midday host Holly Haze will shift to nights.
WLNK currently is tied for seventh in the market with a 4.6 share.
Positioning as “Charlotte’s Best Mix of the 90s, 2000s and Today”, the station launched its new brand with Montell Jordan “This Is How We Do It”, AJR “Bang”, No Doubt “Underneath It All”, Maroon 5 “Memories”, and Rhianna “Pon de Replay”.
Marsha Landess, Regional Vice President at Radio One, announced today the launch of WLNK MIX 107.9 at Radio One Charlotte. The first official broadcast begins at 3:00 p.m. The new format will be anchored by Matt & Ramona In the Morning (6 a.m.-10 a.m.) followed by Drew Parham (10 a.m.-3 p.m.), Madison James (3 p.m.-7 p.m.), and Holly Haze (7 p.m.- Midnight)! The line-up demonstrates Radio One’s commitment to bring the best talent to the Charlotte community.
“As people head back to work and our lives return to some normalization, now is the perfect time to launch MIX 107.9,” said Terry Foxx, Brand Manager for WLNK. “People will relate to the music, and we’ve put together some of the best talent in the industry. We will be live and local in Charlotte every day!”
“We asked the Charlotte listeners what they wanted from a radio station, and Mix 107.9 is a direct result of what those listeners told us,” said Marsha Landess. “We’re excited to bring engaging and entertaining on-air talent combined with the best upbeat MIX of music from the ’90s 2000s and today to the airwaves of Charlotte. Our listeners are going to love listening to the music. Our clients are going to love the results it brings to their businesses. The station will continue to have a large commitment to community service and making a difference in the lives of those living in our community. It truly is the best MIX Charlotte has told us they wanted.”
MIX 107.9 has lots of great programming perks planned for listeners. Among them, each weekday, the station will host three 24 song sweeps throughout the day! The station will also maintain a strong community presence and continue to exemplify Radio One’s stellar commitment of service to its local communities.
