Cumulus Media has announced it is partnering with Adomni to be exclusive sales partner for the “Uber OOH powered by Adomni” cartop advertising network.

In markets where Cumulus operates radio stations the company will sell advertising for Adomni’s two-sided video-enabled screens attached to the tops of Ubers.

CUMULUS MEDIA (NASDAQ: CMLS) announced today that it has executed an agreement with Adomni, a programmatic advertising platform with 460,000 out of home digital screens nationally, to be its exclusive sales partner to local businesses for the Uber OOH powered by Adomni cartop advertising network in markets where Cumulus operates radio stations. Uber OOH is the official Uber digital out-of-home national advertising network which, in partnership with Adomni, features two-sided internet-connected, video-enabled screens on the tops of Uber vehicles.

“CUMULUS MEDIA is delighted by its selection as Adomni’s exclusive Uber OOH local sales partner. Not only does this product give advertisers a unique and creative new way to connect with consumers, but it is also a terrific addition to the portfolio of radio, streaming, podcasting and other digital marketing solutions we already offer local businesses to meet their marketing needs,” said Dave Milner, EVP, Operations, CUMULUS MEDIA.

“We are very excited about this partnership with CUMULUS MEDIA because we believe Uber OOH gives Cumulus’s local market clients a powerful, in-the-real-world complement to the radio and digital offerings Cumulus currently provides. Cumulus’s reputation for the quality of their stations and sales teams makes them a great partner and a natural addition to Adomni’s sales team’s work calling on regional and national accounts,” said Jonathan Gudai, CEO of Adomni.