Truth Broadcasting will flip Sports 600 WSJS Winston-Salem NC and its four translators to a combination of Talk and Sports on Monday, June 6.
WSJS will add a local morning show “Triad Today” hosted by Jeffrey Griffin from 7-10am. The local Sports show “The Drive” hosted by Josh Graham will remain in the 3-6pm slot. Syndicated talkers Brian Kilmeade, Todd Starnes and Charlie Kirk will fill out the daytime lineup, while CBS Sports Radio programming will be heard at night and most of the weekend lineup. WSJS will also carry local high school sports, Duke University, and Westwood One’s national play-by-play coverage.
Truth acquired WSJS late last year for $625,000. The station currently carries a mix of national and regional sports programming. The station is also heard on 93.7 W229CH Greensboro, 101.5 W268CG Winston-Salem, 103.1 W276DS Winston-Salem, and 104.9 W285EU High Point.
Truth Broadcasting is pleased to announce a format transition and acquisition of additional on-air talent for WSJS radio, effective Monday, June 6, 2022.
WSJS, the premiere news-talk-sports radio station in the Piedmont Triad, signed on the air April 17, 1930. The first broadcast originated three days later from the Easter Sunrise Service in Old Salem. It is the longest continuously airing special broadcast in radio history.
AM600 has connected listeners with the news, conversations, events and personalities central to Triad life for 92 years.
Following an ownership change, WSJS broke new ground in 2016, with the first and only all-sports broadcast schedule in the Greensboro/Winston-Salem/High Point/Burlington market. Closing out six years of unrivaled sports coverage, new-owner Stuart Epperson, Jr. is guiding WSJS home.
In the legacy of Wally Williams, Wayne Willard, George Lee, Glenn Scott, Gene Overby and Smith Patterson, WSJS is returning to a local news-talk-sports format with behind the microphone as the host of TRIAD TODAY, weekdays, 7:00 AM-10:00 AM.
Mid-day programming will include familiar voices and award-winning programming from Brian Kilmeade, Todd Starnes and Charlie Kirk.
THE DRIVE with Josh Graham will remain in place weekday afternoons, 3:00 PM-6:00 PM. Triad broadcasting legend JJ Jefferay is set to host THE YARD SALE Saturday mornings, 6:00 AM-8:00 AM.
Westwood One-CBS Sports and local programming will complete the evening and weekend broadcast schedule. WSJS’ long-standing relationship with Duke University through Learfield will continue, as will the station’s commitment to providing the best high school football coverage in North Carolina.
Triad listeners will continue to enjoy coverage of the nation’s most entertaining and electrifying sporting events including NCAA basketball and football, the College World Series, the NFL and The Masters.
Truth Broadcasting COO, Michael Carbone, is grateful for the opportunity to help rebuild and reconnect one of the cornerstones of Triad broadcasting with WSJS’ return to its roots in its 92nd year of broadcasting. “It’s an incredible thrill, as well as a responsibility, to return the voice of the people to WSJS. A local talk station belongs to the listeners – our neighbors – to share their thoughts, their favorite things, favorite teams, their passion for the Triad, their celebrations, their issues, their dreams. We will restart that conversation and let the voices of the city color our days again.”
Market Manager, Tom Hamilton, welcomes WSJS’ return as the Triad’s first source for news, talk and sports content. “While WSJS enjoyed providing the Piedmont Triad with a 24/7 sports format, so much was lost with our connection to the Triad community with little to no live and local talk, news features, guest host hours, award-winning talk shows and more. Now, we’ve remedied that. Just wait until you hear it!”
Monday-Friday
5 AM-6 AM – FIRST LIGHT
6 AM-7 AM – AMERICA IN THE MORNING
7 AM-10 AM – TRIAD TODAY with JEFFREY GRIFFIN (9 AM-10 AM – EXPERT HOUR)
10 AM-12 NOON – THE BRIAN KILMEADE SHOW
12 NOON-2 PM – THE TODD STARNES SHOW
2 PM-3 PM – THE CHARLIE KIRK SHOW
3 PM-6 PM – THE DRIVE with JOSH GRAHAM
6 PM-9 PM – THE RICH EISEN SHOW
9 PM-10 PM – THE ZACH GELB SHOW
10 PM-2 AM – JR SPORTSBRIEF
2 AM-5 AM – AMY LAWRENCESaturday
6 AM-8 AM – THE YARD SALE with JJ JEFFERAY
8 AM-12 NOON – LOCAL PROGRAMMING (TBD)
12 NOON-6 AM – WESTWOOD ONE-CBS SPORTSSunday
6 AM-10 AM – LOCAL PROGRAMMING (TBD)
10 AM-11 AM – HOME MORAVIAN CHURCH
11 AM-12 NOON – CAROLINA NEWSMAKERS
12 NOON-5 AM – WESTWOOD ONE-CBS SPORTS
