Audacy has announced the appointment of Aaron Roberts as Brand Manager of Classic Rock “96.9 The Eagle” KSEG and Rock “98 Rock” KRXQ Sacramento.
Roberts returns to programming after serving as National Sales Manager for RCS. He has previously served as VP of Programming Communications & Special Projects for Cumulus Media & Westwood One from 2014 to 2019 and has programmed WRQQ Nashville, WIOT Toledo, WROV Roanoke and served as Operations Manager for WLUM Milwaukee and Citadel Scranton/Wilkes-Barre.
Audacy (NYSE: AUD) welcomes Aaron Roberts as Brand Manager of 98 Rock (KRXQ-FM) and 96.9 The Eagle (KSEG-FM) in Sacramento. In this role, Roberts will oversee content strategy, talent, operations and branding for the stations.
“We’re pleased to welcome Aaron to oversee both of these important and influential brands here in Sacramento,” said Stacey Kauffman, Regional Vice President, Audacy Northern California. “We trust Aaron will put both of these stations in a position to win and are excited to add his talent and experience to our Audacy team.”
“To be part of these heritage stations that have just moved into their brand-new facility and work alongside the incredible talent in Sacramento is amazing. I couldn’t be more excited to be here,” said Roberts.
Roberts joins Audacy after spending 10 years with Cumulus Media & WestwoodOne, including as Vice President of Programming Operations and Special Projects from 2014 to 2019. His radio career spans over 20 years in operations and programming, including WRQQ in Nashville, WIOT in Toledo, OH and WROV in Roanoke, VA., as well as Operations Manager for Citadel Wilkes-Barre/Scranton, PA and WLUM in Milwaukee.
