Dimes Media has flipped Alternative “Alt 100.9” 1340 KYNS San Luis Obispo/93.7 K229AK Baywood-Los Osos/100.9 K265FI Pismo Beach/106.1 KWWV-HD3 Santa Margarita CA to Classic Country “The Grade“.
Led by PD Matthew Florence, the new brand is featuring Country hits from the late 80s through early 2000s with core artists including George Strait, Reba McEntire, Toby Keith, Travis Tritt, Trisha Yearwood, Randy Travis, and Garth Brooks. The syndicated Bob & Tom Show remains in mornings. The single named Shawn hosts middays, and “Cross Country with Matt Cross” follows in afternoons. Nights are TBD.
The Alternative format had debuted in 2016 following the demise of “New Rock 107.3” KURQ.
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The “grade” refers to the Cuesta Grade, the route of US 101 around Cuesta Peak, connecting the northern and southern parts of San Luis Obispo County. Cuesta Peak is also the transmitter site location for many FM stations in the market, plus some TV stations and translators.