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WBZ Promotes Bill Flaherty To Director Of Programming & Operations; Rob Sanchez Moves To Consultant Role

Lance Ventaby Lance Venta
June 5, 2023
Rob Sanchez WBZ
Rob Sanchez

iHeartMedia News 1030 WBZ Boston has announced that Director of Programming and Operations Rob Sanchez will move into an “innovation focused consultant role” at the end of the month.

Sanchez joined WBZ in June 2018 from Washington DC where he served as Operations Manager/Program Director for Spanish Tropical “El Zol 107.9” WLZL. He first came to Washington to launch “All News 99.1” WNEW in 2012 after twelve years at 880 WCBS New York where he rose to Assistant Director of News & Programming.

Bill Flaherty WBZ
Bill Flaherty

Bill Flaherty will rise from News Director to Sanchez’s former role, while Jay Borselle rises to News Director. Flaherty has been with WBZ since 1987. Borselle joined WBZ in 2006 as a producer and rose to Assistant Director of News & Programming in 2018.

iHeartMedia Boston’s Legendary WBZ NewsRadio announced changes to its leadership team today, including elevating Bill Flaherty to Director of Programming and Operations and Jay Borselle to News Director, effective July 1, 2023. Flaherty succeeds Rob Sanchez, current Program Director and Vice President of News, Talk and Sports, who will transition into an innovation focused consultant role at the end of June.

“Rob’s vision has helped guide WBZ NewsRadio towards becoming a digitally focused news organization. I’m glad that he will continue to be a part of our organization as he moves into the next part of his career.” said Dylan Sprague, Senior Vice President of Programming for iHeartMedia Boston.

Jay Boreselle WBZ
Jay Boreselle

As Director of Programming, Flaherty will be responsible for overseeing the programming, on-air personalities, promotions and digital operations for WBZ NewsRadio. He will report to Sprague. As News Director, Borselle will be responsible for all WBZ NewsRadio content and distribution. He will report to Flaherty.

“Bill’s experience paired with his shared vision of the future makes him the obvious choice to succeed Rob as Program Director. Jay is a consummate professional with a strong connection to the community, and we are thrilled to have him to lead our newsroom. I couldn’t be more excited about where WBZ NewsRadio is headed with Bill and Jay at the helm,” said Sprague.

“I am excited to work with the best news staff in the business as we keep finding ways to make innovative changes to live local news. WBZ NewsRadio is combining its strong signal with an impactful social media presence to bring news and storytelling to people of all ages,” said Bill Flaherty.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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WBZ Promotes Bill Flaherty To Director Of Programming & Operations; Rob Sanchez Moves To Consultant Role

Lance Ventaby Lance Venta
June 5, 2023
Rob Sanchez WBZ
Rob Sanchez

iHeartMedia News 1030 WBZ Boston has announced that Director of Programming and Operations Rob Sanchez will move into an “innovation focused consultant role” at the end of the month.

Sanchez joined WBZ in June 2018 from Washington DC where he served as Operations Manager/Program Director for Spanish Tropical “El Zol 107.9” WLZL. He first came to Washington to launch “All News 99.1” WNEW in 2012 after twelve years at 880 WCBS New York where he rose to Assistant Director of News & Programming.

Bill Flaherty WBZ
Bill Flaherty

Bill Flaherty will rise from News Director to Sanchez’s former role, while Jay Borselle rises to News Director. Flaherty has been with WBZ since 1987. Borselle joined WBZ in 2006 as a producer and rose to Assistant Director of News & Programming in 2018.

iHeartMedia Boston’s Legendary WBZ NewsRadio announced changes to its leadership team today, including elevating Bill Flaherty to Director of Programming and Operations and Jay Borselle to News Director, effective July 1, 2023. Flaherty succeeds Rob Sanchez, current Program Director and Vice President of News, Talk and Sports, who will transition into an innovation focused consultant role at the end of June.

“Rob’s vision has helped guide WBZ NewsRadio towards becoming a digitally focused news organization. I’m glad that he will continue to be a part of our organization as he moves into the next part of his career.” said Dylan Sprague, Senior Vice President of Programming for iHeartMedia Boston.

Jay Boreselle WBZ
Jay Boreselle

As Director of Programming, Flaherty will be responsible for overseeing the programming, on-air personalities, promotions and digital operations for WBZ NewsRadio. He will report to Sprague. As News Director, Borselle will be responsible for all WBZ NewsRadio content and distribution. He will report to Flaherty.

“Bill’s experience paired with his shared vision of the future makes him the obvious choice to succeed Rob as Program Director. Jay is a consummate professional with a strong connection to the community, and we are thrilled to have him to lead our newsroom. I couldn’t be more excited about where WBZ NewsRadio is headed with Bill and Jay at the helm,” said Sprague.

“I am excited to work with the best news staff in the business as we keep finding ways to make innovative changes to live local news. WBZ NewsRadio is combining its strong signal with an impactful social media presence to bring news and storytelling to people of all ages,” said Bill Flaherty.

Share This:

  • Share on LinkedIn (Opens in new window) LinkedIn
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  • Share on X (Opens in new window) X
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Leave a ReplyCancel reply

Recent Headlines

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iHeartMedia Releases Q4 & Year End Financial Reports

March 2, 2026
Sunny 104.3 KAJM Phoenix

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March 2, 2026
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